Clean Air Day (2000)
In 2000, the BC Ministry of Environment’s Clean Air Day organizers wanted to create Public Service Announcements to promote the protection of air quality. Youth in Media brought together six students from Victoria High School to conceptualize and produce the two spots. The goal of these PSAs was to educate the public on National Clean Air Day and the Commuter Challenge.
The students rose to the challenge of creating something from not much. They rounded up 25 extras, transformed a soft drink vending machine into a clean air vending machine, and taught the trees to talk (with a little help from some fishing line). After filming they accomplished the agonizing task of cutting 40 minutes of footage into two 30 second PSAs.